Tip, Tricks & Factors Which Affects Ranking of Website & Webpages in Search Engines like Google

Many of us might know that for deciding the rank of websites and web pages Google is using 200 different factors and exactly no one knows the fact behind these two hundred factors besides Google’s staff that actually created and modified these factors and algorithms. But search engine experts from the internet world performed genuine comprehensive case studies and gave their opinion on these factors. On the basis of those opinions we slightly have clear ideas about what’s happening. I’ve listed some basic and most preciously important factors which can play vital role in ranking your website in Google.

Create your Title with the Primary Keyword

As far as Search Engine Optimization (SEO) is concerned for an article, title is its main part. In web world if content is the king then title is its queen. For Search Engine Results Pages (SERP) the title tag is the first thing considered by Google. So you must create your title wisely putting your main keyword into it as it looks correct in eyes of search engines particularly Google.

Put your Keyword in the Domain Name or create your page URL with it

If your domain name have your main keyword then chances of getting first page ranking is very high. This helps search engine crawlers to get relevant pages on the same domain easily. But in case if you don’t have that main keyword in your domain then you must create the url of your page with the primary search term.

URL’s with 3 to 5 words separate by hyphens are the best practice.

Age of your Domain Name

Old is gold is very true in SEO and is a real fact in internet world. In compare of a 1 year old domain name one which is 5 years old always have a high chance of getting higher rankings. So I suggest if you are going to book a new domain, try to book it for two or more years. Or if you have an old one then the next time you renew it try to make it for two or more years.

Put your Keywords in headings and sub-headings (H1 & H2 Tags)

In the web world content is the ultimate king. If we consider title as the queen of the article then the headings of the article are the cabinet ministers. So you must put your keyword in headings and sub-headings as it increases your chances of getting a better rank.

When we consider tags, H1 must appear once in an article while H2 tag can appear twice. Other headers like H3, H4, H5 and H6 can be used accordingly.

Length of the article you are writing

As much words you put in your article, your chances get better and better of having higher rankings. For an instance a 2000 words article will have a 20% higher chances of obtaining decent ranking than a 500 words article. So try to write as much words as you can but don’t forget the quality factor.

The article should be unique and genuine for the search engines and fresh and enthusiastic for the visitors. For guidelines, tips and tricks of writing a search engine friendly article you can go through my article by clicking on this link.

How many keywords you can put in your article and how many times you can repeat it?

The answer can be given by making you aware with the term “Keyword Density”. Well keyword density is the number of times a keyword appears in an article. The keyword density must not be greater than 3% of the whole article. For instance if you are writing an article on “best football players in 2014”, where your prime keyword is “best football players in 2014” and you have written a 500 words article, then each word of the keyword must not appear more than 15 times in your article. And of course your keyword itself must get appear in H1 and H2 tags besides being appeared in bold and italic texts. So point is just making you aware that every word which is a part of the keyword must not appear more than 15 times weather it appears as a part of that keyword or appear individually.

You should rather increase the size of the article if the words which belong to your keyword are appearing more number of times.

Need to Update your content on regular basis

Rapid change and constant innovation are the mantras of web world and following this you should always keep an eye on your article for possible changes and updates following latest trends and always try filling the gaps. This way you can easily and effectively connect with new visitors.

Need of Images and Videos in an article

Putting relevant images and videos in your article make it more impressive as it increases the chances of your visitors connecting with your article easily. This will be very helpful in having a consistent position in search engine rankings by getting a decent traffic. But remind, don’t put too much images and videos but rather a balancing ratio in between your content and media.

Need of a Decent Website Speed and a Mobile Optimized Version of your Site

Guys you should check your website speed and it should open fast. People love to surf and if their desired result isn’t opening frequently, they will switch to somewhere else. Google counts such things by its algorithms. So you must aware with this fact.

Google recommends that every website should be mobile friendly for easier access. So in case you don’t have one, you should try to make your site mobile responsive.

Domain Authority

Domain Authority (DA) is a vital factor in current context in which your site is given marks out of 100 on the basis of the quality of content, on and off page optimization of your website. If a website has a DA above 40 or 50, there’s a fair chance of getting higher ranks.

Code errors and W3C Validation

Check your HTML, CSS and JavaScript code for possible errors and get it validate with World Wide Web (www) Consortium. It’ll be a plus point for your site.

Importance of Sitemap in a website

Sitemap put an entire map of your site in front of search engine crawlers where they can find new pages to index in their database. So it’s an important factor to be cared.

Importance of Backlinks

Backlinks plays the most vital role in ranking a website in any search engine. You must create relevant backlinks as it makes the crawler of the search engine visiting your site again and again. But you must create backlinks very carefully as Google has created a link analysis algorithm named Penguin which checks all backlinks of a website and catches irrelevant links.

Why to avoid coping content from other sites

Google is very strict on coping content and avoid copyright policies. Google algorithm named Panda is dedicated to check copy pasted content and rank down those sites. So if you genuinely want your site obtain higher rankings for longer duration you should write your content yourself.

Importance of Socializing an article

In terms of SEO, Social Media is really powerful. If your article has more likes, comments and shares, Google will definitely rank your content. So you should always share your content on social media to get more involvements of visitors.

There is no number to define factors affecting the ranks and I pointed a very few of them. Soon I’ll discuss some more points. Till then stay connected and subscribe my Blog and follow me on Facebook and Twitter.

If you have any suggestions or questions I humbly request you to let me know. Answering you is always a pleasure and your feedback’s are an appreciation.